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Loss aversion and sunk cost

Why holding losers and selling winners too early is so common in India retail.

Coming soon

This topic is on the curriculum roadmap. The full research-style article is being written. When published, it will appear here with examples, checklists, and traps — educational only.

What this article will cover

  • Plain-English definition and why it matters
  • How to read it in an Indian market context
  • Good vs bad signals + common traps
  • A short checklist you can reuse

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